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Sharing is a fundamental consumer behavior that we have either tended to overlook or to
confuse with commodity exchange and gift giving. Sharing is a distinct, ancient, and …

The COVID-19 pandemic and the accompanying economic downturn have dramatically
impacted the lives of consumers around the world. From a conceptual perspective, such …

One of the most important tasks in marketing is to create and communicate value to
customers to drive their satisfaction, loyalty, and profitability. In this study, the authors …

When customers journey from a need to a purchase decision and beyond, they rarely do so
alone. This article introduces the social customer journey, which extends prior perspectives …

Customer experience management research is increasingly concerned with the long-term
evolution of customer experience journeys across multiple service cycles. A dominant …

Abstract The consumer Internet of Things (IoT) has the potential to revolutionize consumer
experience. Because consumers can actively interact with smart objects, the traditional …

In this contribution, we scrutinize the diverse motives for internet-mediated sharing as well
as their role in shaping attitudes towards sharing one's possessions in commercialized as …

Responsible consumption conventionally stems from an increased awareness of the impact
of consumption decisions on the environment, on consumer health, and on society in …

Stories, and their ability to transport their audience, constitute a central part of human life
and consumption experience. Integrating previous literature derived from fields as diverse …