This study synthesizes the artificial intelligence literature into a Meta‐analytic framework
based on the theory of reasoned action and the unified theory of acceptance and use of …

By taking advantage of social networking capabilities, social commerce provides features
that encourage customers to share their personal experiences. The popularity of online …

Live streaming e-commerce, as a kind of new information technology-based business
model, is currently the most popular marketing approach, especially in China. This research …

Purpose The purpose of this study sets out to examine (1) how have conflicts been
conceptualized and operationalized within the context of online consumption …

Culturally associated brands that reflect the cultural backgrounds of other countries have
been extensively studied, but research on the conformity consumption of culturally …

The on-line social networks or social media facilitated the interactions and the information
sharing between the Internet users. The marketers aware of the importance of the word of …

Group buying, which provides daily discounts for various services and products, is a new
form of marketing that has attracted the attention of both practitioners and academic …

How to overcome informational conformity consumer behavior when faced with threats of
death is a social problem in response to COVID-19. This research is based on the terror …

Purpose China is establishing a social credit rating system with the aim to score the trust
level of citizens. The scores will be based on an integrated database that includes a vast …

Purpose–The main aim of this work is to explore the mechanisms that promote the
transmission and reception of online opinions (electronic word-of-mouth (eWOM) and …