Organizations need to better design, manage and improve their supply chains as these
become global and more complex. To do this, they need to learn from other organizations …

This article reports on a marketing initiative at a pharmaceutical company to redesign its
distribution network. Distribution affects a firm's cost and customer satisfaction and drives …

Zusammenfassung Die Zufriedenheit von Kunden hat sich mittlerweile in vielen
Unternehmen als eine zentrale Zielgröße etabliert. Dies liegt zum einen an dem positiven …

This study explores the influences of brand satisfaction and brand commitment on loyalty
and repurchase intentions for Toyota and Chevrolet brand owners within the US In a very …

Data was gathered from a section survey of ASQ members to determine the obstacles
associated with managing a successful quality transformation. The five most significant …

Kundenbindung ist ein zentrales Thema im Marketing und erfährt seit geraumer Zeit
zunehmend Aufmerksamkeit (vgl. hierfür insbesondere den Beitrag von Homburg/Bruhn in …

This study was conducted to find out the effective factors on customer satisfaction in FMCGs
and understand the relation between customer satisfaction and customer loyalty in this …

Final Thesis Page 1 TOTAL QUALITY MANAGEMENT ADOPTION AND PERFORMANCE: A
STUDY OF FAMILY OWNED AND NON-FAMILY OWNED ENTERPRISES IN MALAYSIA …

Currently, there is worldwide interest in and focus on the implementation and effectiveness
of quality management initiatives in industrial organisations with the objective of enhancing …

Outsourcing of services to low-cost providers overseas has grown significantly in recent
years. However, US customers have expressed dissatisfaction with some of the outsourced …