The Theory of Planned Behaviour (TPB) has been widely applied in the financial sector.
However, no research has investigated the moderating role of financial literacy in saving …

This study aims to find out factors influencing financial behavior of Gen Z during the Covid-
19 pandemic in Yogyakarta, Indonesia. The method used in this study was by distributing …

Penelitian ini bertujuan untuk mengetahui secara empiris hubungan antara gaya hidup
hedonis dan kepribadian ekstrovert dengan perilaku konsumtif produk fashion pada wanita …

In line with the growing trend of online shopping with all the conveniences offered, the ability
to manage finances also needs to be improved so that excessive consumptive behavior …

Studi ini bermaksud guna mengkaji bagaimana finansial wanita pekerja di Kota Palangka
Raya dipengaruhi oleh gaya hidup hedonistik, pandangan finansial, dan tingkat …

Penelitian ini dilakukan untuk mengetahui bagaimana representasi stereotipe perempuan
konsumtif pada iklan Shopee Live semua diskon. Iklan Shopee Live Semua Diskon ini …

This research aims to determine the influence of financial literacy, income, and lifestyle on
Cikarang factory employees' interest in using the Shopee Pinjam (SPinjam) feature. Based …

CV. ABC is a company in the food sector that promotes products on social media. However,
along with the development of the internet, many other business actors have started to use …

This study aims to analyse the influence of Fintech on the use of personal finance
applications in the millennial generation. The research method used in this study is the …

Penelitian ini dilakukan adanya fenomena pada masyarakat generasi muda di Indonesia
perihal perilaku dan literasi keuangan yang kurang baik serta munculnya layanan produk …