Purpose The purpose of this paper is to examine simultaneously multiple mediating
mechanisms through which transformational leadership affects innovative work behaviour …

The study examined whether or not the rebranding activities in the Ghanaian banking
industry, had any influence on customers' perception on service quality, their level of …

Rebranding has become a very important strategic tool for companies wanting to succeed in
this ever-competitive business world using the principles of rebranding. Companies may …

The fatal accident that took hundreds of life that caused the Malaysian Airline System (MAS)
to rebrand their organization by performing a changing on their corporate level, business …

This paper explored on the effect of logo redesigned on rebranding based on consumer
perception and acceptance of old logo and new logo after redesigning in Malaysia …

This research aims to delve into consumer behavior, irrespective of demographic factors,
and explore the impact of nostalgia on both established and upcoming brands. The study …

Penelitian ini dilakukan dengan tujuan untuk mengetahui bagaimana corporate branding
melalui promotional tools yang dilakukan oleh tokobagus. com. Tokobagus. com yang …

Big Data, KI, Geofencing–w. hrend die Privatwirtschaft über moderne Ans. tze grübelt, um
ihre Marken noch einflussreicher zu machen, n. hert sich der dritte Sektor der Vorstellung …

The growing significance of intangible assets, including brands, has been more evident in
recent years. With brands existing in an ever-rising complexity and diversity of businesses …

Così come gli organismi si adattano all'ambiente per sopravvivere, anche le marche spesso
sono costrette a rinnovarsi ea evolvere seguendo le richieste di un contesto sempre più …