It is commonly assumed that sex and violence sell. However, we predicted that sex and
violence would have the opposite effect. We based our predictions on the evolution and …

Studying consumers' acceptance of the main ethical issues in communication and mainly in
advertising has recently been receiving much attention from scholars. It is especially …

Purpose The purpose of this paper is to investigate what factors can affect people's
continuous watching and consumption intentions in live streaming. Design/methodology …

Much work on sexual health has emphasized adverse outcomes such as sexually
transmitted infections/HIV, unintended pregnancy, and sexual violence. Although these …

The Psychology of Advertising offers a comprehensive exploration of theory and research in
(consumer) psychology on how advertising impacts the thoughts, emotions and actions of …

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in
understanding our consumption patterns and the products of popular culture that most …

This article provides technical guidance on the content, meaning, and application of the
World Association of Sexual Health (WAS) Declaration on Sexual Pleasure to various …

Magazine advertisements from 2003 were content analyzed as an extension of a study
reported in Journalism Quarterly that assessed sex in advertising in 1983 and 1993. As …

Researchers have often attempted to answer the question,'Does sex sell?'In this article, we
present a meta-analysis of studies that used an experiment to test the effect of sexual …

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle
important issues about sex in advertising. What is it? Does it work? How does it affect …