This guide describes best practices in using eye tracking technology for research in a variety
of disciplines. A basic outline of the anatomy and physiology of the eyes and of eye …

Screen content, which is often computer-generated, has many characteristics distinctly
different from conventional camera-captured natural scene content. Such characteristic …

眼跳和注视是阅读过程中的两种基本眼动现象. 目前在对阅读的眼动研究中分析指标主要包括两
类, 一类是与眼睛何时移动有关的时间维度的眼动指标, 具体包括以字或词为兴趣区的眼动指标 …

Although neuromarketing research has developed, the current studies lack to provide
comprehensive insights into neuromarketing and marketing mix. Therefore, this study has …

In the past decade, neurophysiological and physiological tools have been used to explore
consumer behaviour toward advertising. The studies into brain processes (eg, emotions …

The ability to detect users' emotions for the purpose of emotion engineering is currently one
of the main endeavors of machine learning in affective computing. Among the more common …

This review provides an introduction to two eyetracking measures that can be used to study
cognitive development and plasticity: pupil dilation and spontaneous blink rate. We begin by …

Many emojis symbolize nonverbal cues that are used during face-to-face communication.
Despite their popularity, few studies have examined how emojis influence digital …

Scientific studies of language behavior need to grapple with a large diversity of languages in
the world and, for reading, a further variability in writing systems. Yet, the ability to form …

The new technological advances achieved during the last decade allowed the scientific
community to investigate and employ neurophysiological measures not only for research …