Servitization describes the addition of services to manufacturers' core product offerings to
create additional customer value. This study aims to identify the key themes and research …

Recent reviews demonstrate the usefulness of the business model concept as a level of
analysis in management, whereas less attention has been devoted to the analysis of the …

Technologies like the Internet of Things (IoT) are offering new opportunities and posing
serious challenges to firms, forcing them to create entirely new business models, migrating …

The particular qualities of case study research have enabled the advancement of theory in
industrial marketing research through revealing rich insight into context-specific …

Digitalization is viewed as a source of future competitiveness due to its potential for
unlocking new value-creation and revenue-generation opportunities. To profit from …

To achieve positive economic, environmental, and social benefits, many incumbent
manufacturing firms attempt to apply circular economy principles to their business practices …

Purpose The purpose of this paper is to consolidate the servitization knowledge base from
an organizational change perspective, identifying developed, developing and undeveloped …

The topic of servitization has generated a considerable body of research and many
conferences, as well as industry engagement. Yet, despite the extensive literature …

The importance of digital technologies for services in manufacturing has often been posited,
but current literature has neglected to explain how companies can leverage digital methods …

Business model innovation is a topic that has received much attention from academia as
well as from business practice. After extensive research on the definition and …