Psychological certainty has been the subject of a great deal of research across a number of
different literatures. This review focuses on prior and ongoing research on attitude certainty …

Highlights•Psychological certainty plays a key role in attitudes and persuasion.•Attitude
certainty has important consequences for thought and action.•People assess their own …

Statistical mediation analysis has become the technique of choice in consumer research to
make causal inferences about the influence of a treatment on an outcome via one or more …

Providing an accessible integration of theory and research methods, this text prepares
students to critically analyze persuasive appeals and to design effective messages and …

This research demonstrates a visual phenomenon with broad implications for consumers:
the perceived size of products depends on the saturation of their color. Results from six …

Seven studies covering diverse contexts show an underappreciated benefit of teasing in
information acquisition: first creating and then resolving an uncertainty can generate a net …

The main objective of the study is to investigate the impact of No-Mobile-Phobia
(Nomophobia) on retail investors 'investment decisions. The relationship was further …

Some cultural products (eg, books and movies) catch on and become popular, while others
fail. Why? While some have argued that success is unpredictable, we suggest that period-to …

Stories are known to be powerful persuasive devices. Stories can capture attention, evoke
emotion, and entrance listeners in a manner that reduces resistance to a message. Given …

Management scientists recognize that decision making depends on the information people
have but lack a unified behavioral theory of the demand for (and avoidance of) information …