Social commerce is becoming an important hub for product sourcing, which helps
companies to connect with customers and to gain competitive advantages. However, very …

Electronic commerce has become a prominent channel for which traditional and novel
businesses reach out to consumers for selling their products. However, as a result of the …

Social media networks compete with each other, and they make an effort to increase their
number of users while at the same time trying to create engagement. That is because a …

Market-based solutions for poverty alleviation at the Bottom of the Pyramid (BoP) have been
discussed extensively in the literature. Most BoP producer firms are based out of remote …

How to make money is getting an increasing interest from YouTubers. This study develops a
new model to investigate how factors such as the number of views of a YouTuber's videos …

Many studies have focused on the adoption of social commerce (s-commerce) by customers
but not by businesses or by microbusinesses. Further, they have investigated this adoption …

This study explored the factors influencing the behavioral intention of Chinese citizens to
purchase mobile-phone top-up services on social commerce from the perspective of …

Consumers are moving towards social networking technologies as an alternative channel
for shopping. This research extended the technology acceptance model (TAM) to investigate …

The purpose of this research is to clarify the relationship between the users and the
developer of information service on the Web of Directorate General of Tax (DGT), Ministry of …

Nowadays relational capital and customer play important role in developing gaining
competitive advantages, so, the purpose of this study is evaluating CRM on manufacturing …