Emotional valence is predominately conveyed in social interactions by words and facial
expressions. The existence of broad biases which favor more efficient processing of positive …

Swearing produces effects that are not observed with other forms of language use. Thus,
swearing is powerful. It generates a range of distinctive outcomes: physiological, cognitive …

Pictorial stimuli can vary on many dimensions, several aspects of which are captured by the
term 'visual complexity.'Visual complexity can be described as,“a picture of a few objects …

What makes some words more memorable than others? Words can vary in many
dimensions, and a variety of lexical, semantic, and affective properties have previously been …

A growing body of literature has demonstrated that motivation influences cognitive
processing. The breadth of these effects is extensive and span influences of reward …

Emotional properties of words can profoundly affect their processing, depending on both the
valence (pleasantness) and the degree of arousal (excitation) that the word elicits. Words …

This study examined duration judgments for taboo and neutral words in prospective and
retrospective timing tasks. In the prospective task, participants attended to time from the …

The aim of this study was to investigate the role of discrete emotions in lexical processing
and memory, focusing on disgust and fear. We compared neutral words to disgust-related …

The creation of advertisements that attract immediate attention and simultaneously provoke
thoughts and stimulate ongoing discussions is challenging. Hence, advertisers increasingly …

Emotion alters how we feel, see, and experience the world. In the domain of memory, the
emotional valence and arousal of memorised stimuli can modulate both the acuity and …