Purpose This paper aims to empirically investigate the role of market-based transformative
service initiatives (TSIs) during the refugee crisis and shed light on how such TSIs increase …

Environmental disruptions, such as extreme weather events or poisoning of natural
resources, are increasing in frequency and intensity. These critical global problems demand …

Purpose This study aims to introduce the term, concept, mission and practice of
macroservicing to recognize the ascent and obligations of Homo Servicus and to broaden …

The COVID-19 pandemic could not have come at a worse time for Lebanon. In 2019, the
country started to witness the most profound economic and political crisis in its history, the …

Extant literature considers marketing activities as instrumental for postwar recovery and
peace-building. However, war is an ongoing lived experience for numerous societies across …

Global migration is changing the world into multicultural marketplaces, creating challenges,
and opportunities for consumers. This study examines how animosity toward refugees and …

The use of social media for crisis communication during the COVID-19 pandemic: The case of
Lebanon | Cairn.info Cairn.info, Matières à réflexion Cairn.info, Matières à réflexion Aucune …

Frontier markets of the world are countries with promising long-term rewards for investors,
but risky and uncertain prospects in the next few years. These pre-emerging markets include …

Over the past two decades, researchers have thoroughly investigated cooperation within
social dilemmas to address societal challenges. However, there has been limited …

Past animosities and complex geopolitics make the Israel-Palestine conflict complex and
require a multifaceted approach. As modernization theory fails to address such conflicts, we …