Live streaming commerce: a review and research agenda
Live streaming on social media has evolved into live streaming commerce (LSC), a subset of
electronic commerce that merges real-time social interaction with digital marketing. LSC is …
electronic commerce that merges real-time social interaction with digital marketing. LSC is …
How the time-scarcity feature of live-streaming e-commerce affects impulsive buying 直播电商的时间性稀缺特征如何影响冲动购买
S Hao, L Huang - The Service Industries Journal, 2023 - Taylor & Francis
摘要直播电商具有时间资源稀缺的特征， 通常只持续几个小时时间。 根据心理抗拒理论，
本研究考虑感知急迫作为中介变量， 并将产品类型作为调节变量来探究直播电商的时间性稀缺 …
本研究考虑感知急迫作为中介变量， 并将产品类型作为调节变量来探究直播电商的时间性稀缺 …
Boosting customers' impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness
With the ever-growing popularity of live-streaming commerce, it is crucial for marketers to
understand how live-streaming contributes to sales. While prior studies mainly focused on …
understand how live-streaming contributes to sales. While prior studies mainly focused on …
The role of influencers in live streaming e-commerce: influencer trust, attachment, and consumer purchase intention
N Chen, Y Yang - Journal of Theoretical and Applied Electronic …, 2023 - mdpi.com
Live streaming e-commerce has emerged as a novel online marketing model. Drawing upon
influencer marketing theory, this study examines the mechanisms through which influencers …
influencer marketing theory, this study examines the mechanisms through which influencers …
Factors affecting continuous purchase intention of fashion products on social E-commerce: SOR model and the mediating effect
T Hewei, L Youngsook - Entertainment computing, 2022 - Elsevier
This paper proposes a study on the impact of social e-commerce fashion products on
continuous purchase intention, and explores the relationship between social media …
continuous purchase intention, and explores the relationship between social media …
[HTML][HTML] Effects of in-store live stream on consumers' offline purchase intention
Live stream marketing through social media has attracted the attention of digital retailing
marketers in recent years. However, there is a lack of evidence in understanding the …
marketers in recent years. However, there is a lack of evidence in understanding the …
Resale or agency sale? Equilibrium analysis on the role of live streaming selling
C Hao, L Yang - European Journal of Operational Research, 2023 - Elsevier
The rise of live streaming selling has brought a revolution to the retail industry. The supply
chain with platform-based retailing is faced with choice of sales formats and marketing …
chain with platform-based retailing is faced with choice of sales formats and marketing …
Elucidating determinants of customer satisfaction with live-stream shopping: An extension of the information systems success model
Y Ma - Telematics and Informatics, 2021 - Elsevier
Live-stream shopping has witnessed a leap in development since the coronavirus disease
2019 outbreak. However, research exploring the determinants of live-stream customer …
2019 outbreak. However, research exploring the determinants of live-stream customer …
Understanding the role of live streamers in live-streaming e-commerce
The rise of live-streaming e-commerce has attracted the wide participation of online
influencers, brands, and retailers. Live streamers offer a fresh shopping experience to …
influencers, brands, and retailers. Live streamers offer a fresh shopping experience to …
Effects of background fitting of e-commerce live streaming on consumers' purchase intentions: a cognitive-affective perspective
Q Shang, H Ma, C Wang, L Gao - Psychology Research and …, 2023 - Taylor & Francis
Purpose The purpose of this paper is to explore the effects of the background fitting of e-
commerce live streaming on consumers' purchase intentions and the relevant internal …
commerce live streaming on consumers' purchase intentions and the relevant internal …