In the past few decades, a growing number of communities, cities, states/provinces, nations
and regions have adopted marketing and branding concepts and tools to attract investors …

Processes of globalization, economic restructuring and urban redevelopment have placed
events at the centre of strategies for change in cities. Events offer the potential to achieve …

In recent years, major sporting and cultural events such as the Olympic Games have
emerged as significant elements of public policy, particularly in efforts to achieve urban …

Contemporary society is complex; governed and administered by a range of contradictory
policies, practices and techniques. Nowhere are these contradictions more keenly felt than …

One of the major forms of cultural tourism development undertaken throughout Europe has
been the staging of a growing number of cultural events. The event of European Capitals of …

Communities, cities, states, nations and regions have progressively applied more marketing
and branding concepts and tools to boost exports and attract investors, businesses, visitors …

Major cultural events are increasingly seen by local stakeholders as important opportunities
to stimulate urban regeneration, city branding and economic development. The European …

Mega-events have long been used by cities as a strategy to secure global recognition and
attract future economic investment. However, while cultural mega-events like the European …

The aim of this paper is to examine the relation between city/urban planning and city
marketing/branding procedures through the analysis of Strategic Place Marketing …

Europeanisation can take many forms. In European Union (EU) studies, it is mostly
associated with new modes of European governance and the adaptation of legal and …