Purpose Fintech is having a profound impact in Sub-Saharan Africa (SSA) because it offers
more financial inclusion. In this paper, the authors examine the interrelationship of Fintech …

La co-creación de valor en el marketing es un fenómeno que ha sido estudiado por la
comunidad científica, sin embargo, se requiere una mayor profundización sobre la …

Microfranchises (MFs), as an innovative organizational model, aim to enhance the
productive capacity of the base of the pyramid (BoP) population in diverse contexts. We …

Abstract Development of prosocial skills in children in their middle childhood and the role of
computer games is analyzed in our case study based on an entrepreneurial venture (School …

By constituting more than half of the world's population in numbers and by having an annual
consumption power of about US $5 trillion, economically poor buyers are a promising …

The base of pyramid also referred by some as the bottom of pyramid (BOP) population
segment represents the single largest portion of residents on the planet (Prahalad, 2006; …

Social Entrepreneurship (SE) is making breakthroughs by creating employment,
competitiveness (Aparicio et al., 2021), and social value rather than with a profit-making …

Base of pyramid (BOP) markets have been researched significantly by management
researchers, including international business (IB) researchers, since Prahalad coined the …

It is imperative for companies and businesses to satisfy not only their own interests but also
the interests of the community and society. The objective of the study is to conduct an …

The current chapter addresses the operations of an emerging market (EM) origin firm in a
Base of the Pyramid (BOP) market. We focus on the under-researched empirical context of …