How attachment influences users' willingness to donate to content creators in social media: A socio-technical systems perspective
As a relatively new behavior, donation to content creators in social media has become very
popular in the last few years. Different from traditional donation to nonprofit organization or …
popular in the last few years. Different from traditional donation to nonprofit organization or …
[图书][B] Nonprofit marketing and fundraising: A research overview
R Bennett - 2018 - taylorfrancis.com
Nonprofit sectors account for a small but significant share of most major economies globally,
and the marketing and fundraising activities of organisations operating in this sector are of …
and the marketing and fundraising activities of organisations operating in this sector are of …
A systematic literature review of charity sport event sponsorship
Research question Organisations choose to sponsor charity sport events (CSE) to achieve a
variety of marketing objectives. Sponsoring CSEs is different than traditional sport event …
variety of marketing objectives. Sponsoring CSEs is different than traditional sport event …
Team identification, discrete emotions, satisfaction, and event attachment: A social identity perspective
Understanding the psychological aspects that influence fans' attachment to a sporting event
can help shape its legacy as well as preparations for similar future events. Using theories of …
can help shape its legacy as well as preparations for similar future events. Using theories of …
[图书][B] Sport consumer behaviour: Marketing strategies
All successful marketing strategies in sport or events must take into account the complex
behaviour of consumers. This book offers a complete introduction to consumer behaviour in …
behaviour of consumers. This book offers a complete introduction to consumer behaviour in …
Brand architecture, drivers of consumer involvement, and brand loyalty with professional sport leagues and teams
Understanding brand relationships as perceived by consumers is important for the
successful management and marketing of connected brands. Brand architecture and …
successful management and marketing of connected brands. Brand architecture and …
Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from Real Madrid
V Baena - International Journal of Sports Marketing and …, 2016 - emerald.com
Purpose–The purpose of this paper is to analyze the role of online and mobile marketing as
drivers of brand love. Design/methodology/approach–Data were collected through an online …
drivers of brand love. Design/methodology/approach–Data were collected through an online …
Determinants and consequences of the perceived social impact of a sport event
This study investigates the determinants and consequences of the perceived social impact
of a sport event by analyzing data obtained from 458 local attendees of the 2012 FedEx St …
of a sport event by analyzing data obtained from 458 local attendees of the 2012 FedEx St …
Impact of spectators' perceptions of corporate social responsibility on regional attachment in sports: Three-wave indirect effects of spectators' pride and team …
The professional sports events industry is becoming immensely popular due to a global
social shift toward larger numbers of spectators at sports events and an ever-increasing …
social shift toward larger numbers of spectators at sports events and an ever-increasing …
No more “good” intentions: Purchase behaviors in sponsorship
The growth of sport sponsorship has led to an increase in the number of studies measuring
sponsorship outcomes in different sport settings. Most studies, however, have focused on …
sponsorship outcomes in different sport settings. Most studies, however, have focused on …