The role of consumer data in marketing: A research agenda

L Blasco-Arcas, HHM Lee, MN Kastanakis… - Journal of business …, 2022 - Elsevier
Increased access to various kinds of consumer data has opened up new avenues of value
creation for companies, but it also poses new challenges. The proliferation of digital data …

Taking a break from news: A five-nation study of news avoidance in the digital era

M Villi, T Aharoni, K Tenenboim-Weinblatt… - Digital …, 2022 - Taylor & Francis
This article comparatively examines news avoidance in a rapidly changing media
environment. We utilize findings from a large dataset of 488 in-depth interviews with media …

The effectiveness of centralized payment network advertisements on digital branding during the COVID-19 crisis

DP Sakas, IDG Kamperos, DP Reklitis… - Sustainability, 2022 - mdpi.com
Crises are always challenging for banking systems. In the case of COVID-19, centralized
payment networks and FinTech companies' websites have been affected by user behavior …

[PDF][PDF] Introduction

AK Richter, R Schlusemann, H Blom… - 2023 - library.oapen.org
Introduction Page 8 Rita Schlusemann, Helwi Blom, Anna Katharina Richter, and Krystyna
Wierzbicka-Trwoga Introduction Wil man och säija sin Meening och Skääl med fåå Ordh/ som …

Qualitative approaches to evaluating social media influencers: A case-based literature review

K Cho, K Jung, M Lee, Y Lee, J Park… - International Journal of …, 2022 - academic-pub.org
With the age of the Internet upon us, many marketing strategies have come to focus on
social media influencers. Current research about social media influencers conveys the …

The impact of organic traffic of crowdsourcing platforms on airlines' website traffic and user engagement

DP Sakas, DP Reklitis - Sustainability, 2021 - mdpi.com
With airline companies increasingly relying on crowdsourcing websites to deploy their digital
marketing strategies, marketeers and strategists seek to acquire an understanding of the …

Media work in change: Understanding the role of media professionals in times of digital transformation and convergence

N Malmelin, M Villi - Sociology Compass, 2017 - Wiley Online Library
This article discusses media work and the changes that have swept the media industry from
the vantage point of professionals working in media companies and organisations. The …

Working the fields of big data: Using big-data-augmented online ethnography to study candidate–candidate interaction at election time

SM Laaksonen, M Nelimarkka, M Tuokko… - Journal of Information …, 2017 - Taylor & Francis
The paper proposes big-data-augmented ethnography as a novel mixed-methods approach
to studying political discussions in a hybrid media system. Using such empirical setup, the …

Employing big data in business organisation and business ethics

M Anshari, WH Sumardi - International Journal of Business …, 2020 - inderscienceonline.com
An ethical issues and distrust are pervasive in big data era. The largest data leaks in the
social media's history were the controversy of Facebook data breach to unauthorised …

Parasosiaaliset suhteet sosiaalisessa mediassa

H Reinikainen - ProComma Academic, 2019 - jyx.jyu.fi
Sosiaalinen media tarjoaa brändeille ja organisaatioille parhaimmillaan runsaasti
mahdollisuuksia vuorovaikutukseen ja jopa pitkäaikaisten suhteiden rakentamiseen …