'Smart'Choice? Evaluating AI-Based mobile decision bots for in-store decision-making

V Chattaraman, WS Kwon, K Ross, J Sung… - Journal of Business …, 2024 - Elsevier
To address a research gap on how AI can be leveraged to enhance customers' in-store
journeys, this study evaluates the effectiveness of an AI-powered conversational decision …

Effects of AI Agent Anthropomorphism on Consumers' Affective, Cognitive, and Social Shopping Experiences

S Shoukat, WS Kwon - International Textile and Apparel …, 2024 - iastatedigitalpress.com
The purpose of this study was to propose a conceptual framework that delineates the
relationships between artificial intelligence (AI) agents' anthropomorphic cues and …

Designing Intelligent Decision Assistants to Assist Seniors with Medicare Plan Decision-Making: An Application of Cognitive Response Theories

ENB Harrison, WS Kwon, X Huang… - … Conference on Human …, 2023 - Springer
Aging limits the capacity of one's working memory. Hence, in decision contexts where
especially older people have to evaluate too many alternatives put a cognitive load on them …

AI-based technical approach for designing mobile decision aids

K Alikhademi, B Richardson, K Ross, J Sung… - HCI International 2019 …, 2019 - Springer
Abstract Conversational Voice User Interfaces (VUIs) help us in performing tasks in a wide
range of domains these days. While there have been several efforts around designing …

Consumer Evaluations of Mobile, Conversational Decision Aids for In-Store Shopping: Effects of Decision Strategy Implemented and Consumer Need for Cognition

V Chattaraman, WS Kwon, K Ross… - … Textile and Apparel …, 2022 - iastatedigitalpress.com
In this paper, we examine the effects of an artificially intelligent, mobile, conversational
decision aid's strategy (attribute-/alternative-based) and consumers' need for cognition …

[PDF][PDF] Swimming on the surface or diving deep: the priming effect on the breadth and depth of the online information search behavior

Prime is a piece of information accessed before that unconsciously affects decision-making.
Priming aspects to consider in the decision-making process can affect product search …