Many marketers have struggled to harmonise the disparate and fragmented underpinnings
characterising the sharing economy under a single umbrella that is not only comprehensive …

Sharing platforms are becoming increasingly common, transforming how organisations and
customers interact across diverse categories. While there is clear demand for the sharing …

The sharing economy has changed many rules of business. One of those rules is the role of
the firm and–importantly–the role of consumers, who can perform two roles and become …

Drawing on moral disengagement theory and liquid consumption theory, this study
proposed and tested a conceptual model of guests' unethical behavior in peer-to-peer (P2P) …

Purpose The authors proposed a conceptual model by examining the influence of threats to
their freedom on tourists' psychological distance including social distance, spatial distance …

This study investigates the link between employee empathy and customer satisfaction.
Building on social exchange theory, we develop a model of employee-customer empathy …

Sharing economy (SE) service providers (eg, home-sharing hosts) are regularly faced with
customer misbehavior, either directly via their own experiences or indirectly via the …

Underpinned by art infusion theory and construal level theory, this research examines the
role of illustrations and photographs in advertising a novel product (ie clean meat) and …

Increasingly, researchers are putting their efforts into understanding more about self-made
products (eg reasons for purchasing these type of products). Nevertheless, it remains poorly …

Peer-to-peer interactions play an important role in the sharing economy and more
specifically within Internet social networking sites (SNSs). However, little is known about the …