In a world of Open Finance, are customers willing to share data? An analysis of the data-driven insurance business
L Grassi - Eurasian Business Review, 2024 - Springer
In the financial system, the customers' willingness to share their data is pivotal, because
otherwise, banks and insurance companies are powerless to build on customer data. The …
otherwise, banks and insurance companies are powerless to build on customer data. The …
Online Content Creators' and Viewers' Interdependent Journeys
LD Hollebeek, J Anselmsson… - Services Marketing …, 2024 - Taylor & Francis
The creator economy features a pertinent, growing role of content creators and-viewers,
revealing this service sub-sector's rising economic, and strategic, contribution. In parallel …
revealing this service sub-sector's rising economic, and strategic, contribution. In parallel …