The employment of anthropomorphism in promotion has witnessed a notable surge in recent
times, surpassing prevous levels in the hospitality and tourism sectors. This research …

This study explores the transformative impact of IoT technologies on smart tourism, striving
to boost operational efficiency and enrich the traveler experience. Using a systematic …

The provision of digital payments in tourism destinations has developed into a value-added
service. This research seeks to uncover the phenomenon of the adoption of digital payment …

Smart tourism with the Internet of Things (IoT)-enabled technologies is the future of global
tourism. This study examines smart tourism adoption based on trust and risk theories …

The Internet of Things (IoT) is an innovative technology that presents effective and attractive
solutions to revolutionize various domains. Numerous solutions based on the IoT have been …

The world is evolving into a digitally advanced environment. Transformation is a constantly
evolving process where Robotic Process Automation or RPA came into the process of …

During the current post-epidemic period, hygiene requirements and health needs in the
hospitality industry keep increasing, and consumers become more concerned about the …

In almost all industries advances in artificial intelligence impact business processes.
Developing technologies integrate rapidly into business life and gain competitive advantage …

The demand for food has been increasing over the past six decades with the global
population increase. Scientists have been finding different ways to meet this demand, such …

In the previous generation, the resources we had for our technology were limited. The
development was not enough. There were big dreams to be fulfilled in technology by only …