The identity and role of stakeholders in the medical tourism industry: state of the art | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

The aim of the study reviews online medical services in Malaysia. The paper reviews the
improvement in Malaysian Medical services in the past five years. In this paper, we …

Purpose Service quality in academics is imperatively crucial. Therefore, the purpose of the
current research is to examine the effect of academic service quality factors in higher …

Medical tourism in Malaysia has grown over the years and has become a promising
industry. However, due to the establishment of China's Belt and Road Initiative (BRI), we see …

This study is to identify the positive association of food quality, restaurant service quality,
physical environment quality, and customer satisfaction with revisit intention of customers at …

The international growth of medical tourism requires hospital operators to adopt effective
marketing practices to ensure survival and competitiveness. Although there is a burgeoning …

Purpose Following promising growth of the international medical tourism industry,
competitions within the global market have escalated tremendously with increased …

Purpose The purpose of this paper is to assess the effect of two promotional methods,
namely, celebrity endorsed advertisement and selfie promotion, on customers' decision …

The advancement in digital technologies has led to an explosive information phenomenon,
particularly in Internet shopping. This paper attempts to examine the trust element in the …

Current tourism landscape and dynamism of the business environment have increased
market competitiveness in the high-contact service industry. Hotel operators must now pay …