In the dynamic realm of online commerce, the phenomenon of Online Impulse Buying (OIB)
has become a focal point of extensive research. Despite the multitude of studies exploring …

In this paper we introduce the concept of attentional scaffolds and show the resemblance
between social media platforms and slot machines, both functioning as hostile attentional …

When not effectively addressed, ambivalence in customers can lead to various negative
outcomes, such as decreased loyalty or purchase intent. Despite this, current research has …

Impulse buying is the act of purchasing goods suddenly without planning, often triggered by
emotional impulses. This phenomenon is important to understand because of its impact on …

Upward comparisons are prevalent in life and have a significant influence on consumer
psychology and subsequent behavior. Previous research examined the effects of upward …

Purpose: This study delves into the examination of the multifaceted determinants that impact
impulsive purchasing inclinations within the realm of online retail, while simultaneously …

Purpose: This study aims to (1) conduct a comprehensive investigation into the relationships
among pre-purchase motivation (ie, perceived scarcity), ongoing purchase behavior (ie …

Since the beginning of the 2000s, business activities have become more electronic, and cell
phones have become an important way to do business. An enormous amount of research …

Understanding the emotional aftermath of impulsive buying, notably purchase regret, holds
significant importance in the landscape of live-streaming shopping. This study employs the …

Financial technology (FinTech) quick development had a significant impact on consumers'
financial lives, particularly their level of financial pleasure. The rise of mobile payments has …