Brand attachment: a review and future research
AS Shimul - Journal of Brand Management, 2022 - Springer
This paper conducts an integrative review and provides a synthesisation of key themes in
the brand attachment literature. A total of 171 papers were selected and analysed using a …
the brand attachment literature. A total of 171 papers were selected and analysed using a …
Antecedents and consequences of brand attachment: A literature review and research agenda
J Hemsley‐Brown - International Journal of Consumer Studies, 2023 - Wiley Online Library
Consumers develop powerful connections with brands and they feel a strong bond or
attachment to favourite brands that can lead to re‐purchase behaviour, reduced price …
attachment to favourite brands that can lead to re‐purchase behaviour, reduced price …
Pengaruh Brand Attachment Terhadap Repurchase Intention Dengan Brand Commitment Sebagai Variabel Intervening Pada Customer Crunchaus Salads
A Fonny, TNB Tandijaya - Jurnal Manajemen …, 2022 - jurnalpemasaran.petra.ac.id
Nowadays, business competition have been increasingly fierce. Brands must be able to
establish close relationships with consumers to win the market. One of the customer-brand …
establish close relationships with consumers to win the market. One of the customer-brand …
Leveraging digital advertising platforms for consumer research
Digital advertising platforms have emerged as a widely utilized data source in consumer
research; yet, the interpretation of such data remains a source of confusion for many …
research; yet, the interpretation of such data remains a source of confusion for many …
Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers' responses to brands
The results from a large survey (N= 2010) show that the positive effects of the congruity
between brand values and consumers' ongoing value priorities on a variety of consumers' …
between brand values and consumers' ongoing value priorities on a variety of consumers' …
The effect of political ideology and message frame on donation intent during the COVID-19 pandemic
We investigate COVID-19 related consumers' donation intent predicated on their political
ideology and the message frame-one emphasising the statistical number of affected victims …
ideology and the message frame-one emphasising the statistical number of affected victims …
Sophia Sophia tell me more, which is the most risk-free plan of all? AI anthropomorphism and risk aversion in financial decision-making
Y Cui - International Journal of Bank Marketing, 2022 - emerald.com
Purpose This research examines whether anthropomorphizing artificial intelligence (AI)
chatbots alters consumers' risk preferences toward financial investment options involving …
chatbots alters consumers' risk preferences toward financial investment options involving …
Political ideology and fair-trade consumption: A social dominance orientation perspective
Purchasing fair-trade products can contribute to poverty eradication and social equality by
promoting sustainable production. However, some consumers resist purchasing fair-trade …
promoting sustainable production. However, some consumers resist purchasing fair-trade …
Feeling the love? How consumer's political ideology shapes responses to AI financial service delivery
Purpose This paper aims, first, to examine artificial intelligence (AI) vs human delivery of
financial advice; second, to examine the serial mediating roles of emotion and trust between …
financial advice; second, to examine the serial mediating roles of emotion and trust between …
Birds of a feather: brand attachment through the lens of consumer political ideologies
Purpose In today's world of heightened sociopolitical issues, consumer political ideologies
may determine the nature of consumer-brand relationships. Consumers seek out self …
may determine the nature of consumer-brand relationships. Consumers seek out self …