The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: A meta-analytic review
Researchers have often attempted to answer the question,'Does sex sell?'In this article, we
present a meta-analysis of studies that used an experiment to test the effect of sexual …
present a meta-analysis of studies that used an experiment to test the effect of sexual …
Sex in advertising: Gender differences and the role of relationship commitment
This study draws on differences between men and women's attitudes about sex, either as an
end in itself (men) or as inextricably linked to relationship commitment (women) to …
end in itself (men) or as inextricably linked to relationship commitment (women) to …
Does sex really sell? Paradoxical effects of sexualization in advertising on product attractiveness and purchase intentions
To test the “sex sells” assumption, we examined how Italian men and women react to
sexualized advertising. Women showed lower product attractiveness and purchase …
sexualized advertising. Women showed lower product attractiveness and purchase …
The impact of violence against women in advertisements
Understanding the impact of portrayals of violence and abuse by advertising media,
especially when directed at women, requires our going beyond concerns about …
especially when directed at women, requires our going beyond concerns about …
Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects
RH Trivedi, T Teichert - Psychology & Marketing, 2021 - Wiley Online Library
It is often assumed that exposure to nude stimuli in advertising influences consumer
behavior positively. However, the empirical evidence concerning the effects of nudity on …
behavior positively. However, the empirical evidence concerning the effects of nudity on …
Sociocultural changes and portrayal of women in advertisements: A temporal investigation across product categories
We investigate how sociocultural changes impact the creative aspects of advertisements.
We theorize that the sociocultural changes resulting from improvement in education …
We theorize that the sociocultural changes resulting from improvement in education …
The effectiveness of female nudity in advertising in three European countries
The paper attempts to gain a better understanding of the reasons for advertisers to use
nudity in European advertising campaigns and, more precisely, whether a print ad that uses …
nudity in European advertising campaigns and, more precisely, whether a print ad that uses …
Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisements
The study pursues a line of inquiry into contemporary gender stereotypes drawn from print
advertisements in Cyprus. The investigation of implicit modes of stereotyping suggested by …
advertisements in Cyprus. The investigation of implicit modes of stereotyping suggested by …
Appealing to men and women using sexual appeals in advertising: In the battle of the sexes, is a truce possible?
IR Black, P Morton - Journal of Marketing Communications, 2017 - Taylor & Francis
Sexual appeals remain a very popular advertising technique yet questions regarding their
use remain, including how they can be used to appeal to men and women simultaneously …
use remain, including how they can be used to appeal to men and women simultaneously …
Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals
H Choi, K Yoo, T Reichert… - Current Research on …, 2018 - taylorfrancis.com
To test the belief that feminism and sexualization of women in advertising stand in
opposition, this study employed a large US national sample (N= 1298) to examine how …
opposition, this study employed a large US national sample (N= 1298) to examine how …