Social networking sites are becoming an essential part of consumer daily activities, with
profound changes in purchasing behavior compared to traditional buying formats. This study …

This study investigates the utilization impact of Instagram on restaurants' brand management
in emerging economies, particularly in the capital of Lebanon, Beirut. Instagram utilization …

This paper investigates the impact of post-purchase user generated content (UGC) and
traditional reference groups on the purchase intentions for electronic products (e-products) …

This study examines the possible impact of Generic Competitive Strategies, Cost
Leadership, Differentiation, and Focus, on the financial and non-financial Performance of …

Strategi pemasaran seperti promosi via online adalah hal yang paling sering dilakukan di
masa kini untuk menarik minat beli ulang konsumen ke layanan travel online dengan …

Buku dengan judul MANAJEMEN PEMASARAN (Implementasi manajemen pemasaran
pada masa revolusi industri 4.0 menuju era society 5.0) merupakan buku yang ditulis para …

This research determines the impact of content marketing (user-generated content (UGC)
and firm-generated content (FGC)) on the consumer buying process for telecommunication …

Recently, and due to the economic pressure in Jordan, several small and medium
enterprises have filed for bankruptcy, or downsized their business leading to the layout of …

The purpose of this study was to determine the effect of online promotion and celebrity
endorsement on impulsive buying behavior that has an impact on repeat purchases with …

Abstract Memasuki era revolusi 4.0, di negara berkembang seperti Indonesia sendiri,
peningkatan dari jumlah pengguna internet atau user, kecepatan akses teknologi informasi …