Augmented reality (AR) filters are a popular social media feature affording users a variety of
visual effects. Despite their widespread use, no research to date has examined either …

With the increasing popularity of image-based social networking applications (apps), such
as Snapchat and Instagram, social media users express multifaceted aspects of their self …

People have always been concerned with their social image and engaged in strategic self-
presentation (Goffman, 1959), but the growth of social networking sites (SNS) has had a …

Alibaba's annual global online shopping carnival (OSC) held every November 11 (also
known as Double 11 Day or Single's Day) is well known for being the most successful and …

Untitled Page 1 Page 2 SOCIAL MEDIA MARKETING Page 3 Sara Miller McCune founded
SAGE Publishing in 1965 to support the dissemination of usable knowledge and educate a …

Drawing on social capital theory, this study examined whether college students' self-
disclosure on a social networking site was directly associated with social capital, or related …

The current study, which focuses on the benign effects of disinhibition, was designed as a
continuation of an earlier study conducted on the toxic effects of online disinhibition (Lapidot …

One question that has troubled credibility researchers is why do people rely on media that
they do not deem credible? This question has also arisen with the coming of social media …

Having others acknowledge and validate one's true self is associated with better
psychological health. Existing research indicates that an individual's true self may be more …

Smartphone technology has dramatically changed the way people interact with the physical
and online world. Research shows both positive and negative impacts of smartphone and …