Value-based selling (VBS) has become an increasingly important selling practice in
contemporary business-to-business (B2B) markets, but currently most VBS studies are …

Digital platform technology enables circular business models that facilitate the reduction,
reuse, and recycling of resources and materials across large ecosystems of platform actors …

While there is a growing body of research on influencer marketing, it focuses almost
exclusively on the consumer marketing context, and offers limited insights for business-to …

Purpose This paper aims to provide a review of the extant literature on value creation and
destruction in social marketing services for social change, for the purposes of developing a …

Digital transformation is among the most pervasive forces disrupting business models
across every industrial sector. While prior research has explored the digital transformation of …

Data has become a powerful source of competitive advantage in contemporary business-to-
business (B2B) markets, enabling vendors to create enhanced and completely new value …

Purpose This study aims to propose a conceptual framework based on organisational and
environmental indicators of business-to-business sellers' sales performance in services …

Purpose Companies' relationship with their customers through e-commerce platforms has
increased considerably in the past few years, bringing new challenges concerning service …

Purpose This paper highlights the potential of social activism–defined as a public act that
aims to challenge the status quo by bringing alternative views or narratives to the debate–in …

Purpose This study aims to explore the institutionalization of value-based healthcare
(VBHC) in the public healthcare system in the state of Victoria, Australia …