This paper reports on a study that seeks to assess an extended typology of consumer social
networking engagement behaviors. Drawing on uses and gratifications theory, this study …

Service mobile apps: a millennial generation perspective | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Service mobile …

Social media is an important part of young generations' digital lives and has become much
more than a social connection tool. This research offers comprehensions into usage of …

To investigate differences in gender in the influence of user generated content (UGC) on
purchase behaviour, trust, and intention to purchase. UGC refers to online …

Social media use has increased tremendously over the last few years, generating immense
interest in the phenomenon in both research and practice. Hence, this study takes a …

Despite the massive incorporation of social media into communication strategies, there is
still much that we do not know about the type of content that stakeholders expect to receive …

Puji Syukur senantiasa dipanjatkan kepada Allah SWT yang senantiasa melimpahkan
segala rahmat, karunia, dan petunjuk-Nya, sehingga buku Pemasaran Melaui Media Sosial …

Purpose: The main purpose of the paper is to identify the importance of social media in e-
WoM (electronic word of mouth) in relation to the two stages of consumer behavior, pre …

Facebook is the largest social media platform that is used by all generations of users, as well
as small and large businesses. Many users consider Facebook as a primary news source …

Objective: The objective of the article is to investigate young consumer perception of family
firms (FFs) used in the process of relationship building. It also stresses the importance of …