Effective climate change mitigation is a social dilemma: the benefits are shared collectively
but the costs are often private. To solve this dilemma, we argue that we must pay close …

This study analyzed how environmental concern is related to self-expressive benefits
obtained from green consumer behavior (eg, buying a hybrid car), considering subjective …

Solar PV capacity in Sweden has grown considerably in the last years, however and despite
techno-economic potential, its share in the power mix remains rather marginal. There are …

Many green products are costlier than their nongreen counterparts, for a variety of reasons.
This “green premium” is a key challenge marketers face when targeting consumers with …

This study analyzes the degree to which conspicuous consumption motives, environmental
concern, perceived consumer effectiveness, trust in sustainable clothing brands, and …

Can masstige consumers have their cake and eat it too? We explore how signaling through
masstige (mass prestige) goods, compared with their luxury counterpart, impacts two …

Examining the regional distribution of 15 different Greenhouse Gas Mitigation Practices
(MPs) across Australia, we study the tendency for consumers to imitate visible pro …

This study examined whether environmental status signaling (ESS) applied to purchase
situations involving three environmental products in hospitality and tourism: an environment …

The promotion and use of green products is an important way to improve the living
environment and reduce resource consumption and waste. Green products often have …

The purpose of the study is to investigate the effect of status motivation on customers'
purchase intention of a green‐luxury car associated with owning a green‐luxury car, and …