Consumer reaction toward corporate social advocacy (CSA) stances can often be swift and
visceral. These reactions may be due to messages evoking emotions that are self …

This study conducts a 2 (message type: CSR vs. CSA) x 2 (source: company vs. nonprofit
organization) factorial online experiment to examine impacts on individuals' attitude …

Corporate social advocacy (CSA) is a growing communications practice that involves
corporations taking a public stance on a controversial social issue. Some CSA campaigns …

Purpose Despite corporate social advocacy (CSA) has become a popular phenomenon,
less is known about the potential negative public responses to corporations' CSA …

Colleges and universities are social institutions often called on to speak about socio-political
issues (eg, racism). Critics have suggested that when responding to instances of racism on …

Despite a growing trend in corporate social advocacy (CSA), public responses to a
company's stance on controversial issues have been understudied. Using an online survey …

Purpose Using the theory of planned behavior (TPB) as a theoretical framework, this study
investigates individual level psychological determinants of individuals word-of-mouth (WOM) …

The concept of brandstanding has been embraced by leading public relations firms and
practitioners, but is virtually absent from scholarship. This conceptual essay defines …

Though a nascent field, corporate political advocacy has gained increasing attention as
practitioners and scholars seek to understand how companies perform their community …

Corporate social advocacy (CSA) refers to an organization taking a public stance on
controversial social-political issues. Aiming at influencing individual attitudes towards hot …