Purpose The study attempted to gauge the relative effectiveness of celebrity and product
image match-up in comparison to non-celebrity attractive endorsers for two distinct high …

In this study, we investigate how the attractiveness and gender of an influencer impact
receivers' reaction depends on the users' own attractiveness and gender. In social media …

The present thesis is a research about a marketing strategy: celebrity endorsement. Despite
the fact that celebrity endorsement brings up some risks, it has been used quite extensively …

This paper focused on examining the relationship between celebrity endorsement and
customer loyalty in the telecommunications industry in Port Harcourt. To achieve this, we …

O futebol é um esporte de grande destaque no Brasil e, por esta razão, o patrocínio de
equipes vem despertando cada vez mais o interesse das empresas. Este estudo busca …

Celebrity endorsement has been around as a marketing communication tool for a long time
and its use has continued to be on the rise despite the huge resources it demands. This is …

Bu çalışmanın amacı, işletmelerin tüketicilerinin algısında pozitif yönde etki bırakmak
istemesi durumunda ünlü sporcuları sosyal medya reklamlarında nasıl etkili …

This research investigates the influence of celebrity endorsement on customer loyalty, using
the case of Econet Company. Most literature sources are available on developed countries …

Purpose Localization, glocalization, and standardization advertising strategies have
scarcely been examined in the context of internationally acknowledged heritage products …

The use of endorsers has been an effective marketing strategy for companies to break
through the advertising clutter and generate awareness for their brands. Endorsers were …