Consumers regularly fail to habituate newly adopted practices. In contrast to established
practices, this often occurs because understanding a practice is different from actually doing …

Using actor–network theory (ANT), this paper examines the role of caring technologies in the
complex transition to new fatherhood. The study explores the ambivalent role these objects …

This article presents a hybrid literature review on the relationship between motherhood and
consumption, encompassing academic research in Business, Management, and Cultural …

During the first twelve months postpartum, infants require intensive care and mothers are
susceptible to physical and mental health concerns as they undergo a period of tremendous …

Purpose A growing stream of consumer research has examined the intersection of family
dynamics, consumption practices and the marketplace. The purpose of this paper is to make …

We explore the construction of family in contemporary families that employ professional
providers of childcare and elder care. We find that families and caregivers at times construct …

Many children in Canada and the United States experience poor-quality child care on a
regular basis. Under the rubric of “parent choice,” governments continue to permit a variety …

In the majority of Canadian provinces, the child care system is characterized by a lack of
regulated, affordable, and accessible child care spaces. Given that mothers continue to be …

This article explores how parents choose childcare settings for their pre‐school children
within a context of complex policy on eligibility for free provision and a developing market …

How do consumers orchestrate multiple and complex practices of care when faced with
unplanned disruptions to their lives, such as chronic health conditions? We conduct a …