Given the increasing number of personalized ads and the prevalence of media multitasking,
understanding the impact of online privacy concern on ad outcomes is important. However …

This study examines the effects of personalization and hedonic motivation on customer
experience and its loyalty outcomes in omnichannel retail context. The study develops eight …

Augmented reality (AR) is regarded as a visually transformative technology that enables
consumers to gain immersive and enjoyable information about experience products/services …

Scientifically judging and comparing different mobile e-commerce retailing applications
(apps) are essential to increase online shopping efficiency and enhance design for system …

Abstract The Computers are Social Actors (CASA) paradigm has been increasingly used as
a major theoretical framework to explain users' social responses to emerging technologies …

Clifford Nass and his colleagues proposed the Computers Are Social Actors (CASA)
paradigm in the 1990s and demonstrated that we treat computers in some of the ways we …

Mobile shopping application can provide retailers the opportunity for showcasing their
brands and shopping experiences to the customers since the use of smartphones are …

One reflection of the digital age is creating personalised experiences in different ways by
collecting and processing personal level information about individuals. Understanding and …

Purpose Food delivery apps (FDAs), as a well-known technology, have been widely
adopted by restaurants and customers. Different from existing studies in this field that mainly …

In this study, we examine and propose a personalization technology acceptance model
(TAM) for e‐commerce. We conducted a 2 (Privacy concerns priming vs. Control condition)× …