Purpose This study aims to examine the determinants of Facebook adoption and its impact
on the performance of service-based small and medium enterprises (SMEs) in northwestern …

Reaching consumers effectively is one of the main challenges facing businesses,
particularly those in retail. The latter is due to advances in information technology and the …

Purpose Although social media has gained prominence as a communication and marketing
tool in various sectors, its adoption and utilization within the construction industry remain …

Purpose In several developing contexts, the delivery of Architecture, Engineering
Construction and Operation (AECO) projects continually grapples with issues such as …

Small-scale contractors have been reported to be under performing partly because they are
less visible to their possible client (s) due to poor marketing. This study aimed to develop …

Supply chain management (SCM) techniques are being applied to different industry sectors
eg food production, pharmaceutical trades, and construction. Despite a handful of …

Despite the benefits of Facebook to small and medium enterprises (SMEs), little is known
about the determinants of Facebook adoption by SMEs in developing countries. This paper …

El objetivo de esta investigación es analizar lo que nos dice la producción científica reunida
en la base de datos Scopus sobre la influencia de lo “indígena” en ya través de los medios …

A recessive economy comes with its bitter dose of reality for most businesses. However, a
firm must either decide to close shop or waddle through the adverse economic situation …

Web programmers no longer have the sole right to develop websites for entrepreneurs. This
is because web creation has been simplified by do-it-yourself (DIY) website builders with …