With the rapid advancement of artificial intelligence (AI) technology, the advertising industry
is at a crossroads of new opportunities and challenges. This pioneering study provides an in …

With the growing popularity of artificial intelligence (AI) transforming business-to-business
(B2B) marketing, there is a growing demand to comprehensively understand the adoption …

This study, through a bibliometric analysis, aims to provide increased knowledge of the
evolution and effects of artificial intelligence over the last 30 years in customer engagement …

Personalization is prevalent in modern social media marketing strategies. However, the
users of social media services may perceive that personalized content is intrusive. These …

Adopting the conservation of resources theory, this research explores the joint influence of
multiple factors affecting the choice of housing, an instance of a high involvement product …

The classification and recommendation system for identifying social networking site (SNS)
users' interests plays a critical role in various industries, particularly advertising …

With the rapid development of online advertising, click fraud is a serious issue for the
internet market. Click fraud is a dishonest attempt to improve a website's profit or deplete an …

e‐mail service providers and consumers find it challenging to distinguish between spam and
nonspam e‐mails. The purpose of spammers is to spread false information by sending …

Machine learning algorithms have been used for detection (and possibly) prediction of
Alzheimer's disease using genotype information, with the potential to enhance the outcome …

How will generative AI pay for itself? Unless charging users for access, selling advertising is
the only alternative. Especially in the multi-billion dollar web search market with ads as the …