With the increase in the pace of globalization, SMEs are facing stiff competition from
multinational firms. The entrepreneurs owning SMEs have fewer funds, but they need to …

This research study is aiming to provide a solution to the problems facing by SMEs during
COVID-19. The main aim of this research to explore the problems faced by SMEs during …

Withdrawal Notice WITHDRAWN: Usage and adoption of artificial intelligence in SMEs Anuj
Kumar a, â‡', Anjali Kalse ba Research Scholar (GL-2789), Aligarh Muslim University …

The article considers the main aspects of the application of marketing tools to stimulate
innovative activity of enterprises. The analysis showed a low level of innovation activity of …

In the tourism industry, products and services of destination are synonyms with branding.
Marketing works as a bridge that connects the path for a successful business approach …

The prime aim of this study is to understand the different types of atrocities faced by medical
professionals while handling COVID-19 patients. This methodology focused on this article is …

The fast-changing scenario related to the COVID-19 pandemic calls for firms to rapidly
redefine and innovate their strategies to sustain their businesses, with research …

Small and Medium enterprises (SMEs) are motivated to use the technology in their
processes for efficiency and effectiveness. The technology adoption can be assessed at …

In this article, the authors will focus on the usage of digital marketing and social media
channels during the COVID-19 pandemic. This is a viewpoint-based article in which authors …

Customer relationship management has been evolved over a period of time and itis
necessary for marketers to update themselves on usage of technology while maintaining …