D Negi, M Fernandes… - Academy of Marketing …, 2018 - search.proquest.com
The relentless rise in branding and competition within the market of merchandises and services has led to a steady growth in usage of celebrities for endorsements all across the …
AR Charinsarn - Journal of Asia Business Studies, 2019 - emerald.com
Purpose The purpose of this paper is to study whether the consumer's perceptual processing style impacts consumer preference. Specifically, whether consumers with local …
Previous research has indicated that online health information seeking is prevalent and on the rise. However, limited research exists about Instagram as a health information source …
MS León Eulogio, HJ Lanchippa Miranda - repositorioacademico.upc.edu.pe
La falta de conocimiento sobre las características del mercado sostenible genera desconfianza en aquellos consumidores con preocupación medioambiental. Por lo tanto …
This research extended the knowledge on trust within the context of celebrity endorsement by creating a valid and reliable celebrity trust scale. It also examined the effects of celebrity …
The celebrity culture in the modern society has taken a very central position in the lives of people. Celebrities' lives have become the talk of the day amongst Entertainment …
Diplomová práce s názvem Analýza vnímání role celebrit v reklamě pojednává o pohledu konečného spotřebitele na angažování slavných osobností v nejrůznějších reklamách …