The influence of perceived celebrity endorser credibility in advertising on purchase intention of Thai consumers

P Wongweeranonchai… - … of Communication and …, 2016 - researchonline.ljmu.ac.uk
Thai advertisers have used the celebrity strategies widely to promote products while the
number of studies on celebrity credibility is still limited. The aim of this research is to develop …

Impact of celebrity endorsements and the prevalence of vampire effect-A review

D Negi, M Fernandes… - Academy of Marketing …, 2018 - search.proquest.com
The relentless rise in branding and competition within the market of merchandises and
services has led to a steady growth in usage of celebrities for endorsements all across the …

[PDF][PDF] 社交网络中用户关注类型与发帖类型对发帖行为的影响

周静, 沈俏蔚, 涂平, 王汉生 - 管理科学ISSN 1672-0334, 2019 - stat.ruc.edu.cn
用户在线分享成为人们进行线上交流的主要方式之一, 在社交平台上, 人们可以选择关注自己感
兴趣的用户, 这些用户可以是明星, 也可以是普通人群. 人们在社交平台的发帖行为可以分为发 …

What makes me think that this product fits me? The impact of perceptual processing style on product preference among female consumers in emerging Asian countries

AR Charinsarn - Journal of Asia Business Studies, 2019 - emerald.com
Purpose The purpose of this paper is to study whether the consumer's perceptual
processing style impacts consumer preference. Specifically, whether consumers with local …

An Exploratory Study of Weight Loss Information Seeking on Instagram

SE Velasquez - 2021 - search.proquest.com
Previous research has indicated that online health information seeking is prevalent and on
the rise. However, limited research exists about Instagram as a health information source …

Credibilidad de la fuente: Aportes al paradigma del marketing de influencers en el contexto de productos sostenibles de cuidado personal

MS León Eulogio, HJ Lanchippa Miranda - repositorioacademico.upc.edu.pe
La falta de conocimiento sobre las características del mercado sostenible genera
desconfianza en aquellos consumidores con preocupación medioambiental. Por lo tanto …

[PDF][PDF] Understanding the concept of trust within the context of celebrity endorsement and examining its effects on advertising credibility, brand credibility, corporate …

S Hussain - 2018 - repository.mdx.ac.uk
This research extended the knowledge on trust within the context of celebrity endorsement
by creating a valid and reliable celebrity trust scale. It also examined the effects of celebrity …

[HTML][HTML] Detrimental Effects of Celebrity Culture on the Contemporary Society

H Writer - blablawriting.net
The celebrity culture in the modern society has taken a very central position in the lives of
people. Celebrities' lives have become the talk of the day amongst Entertainment …

[引用][C] Analýza vnímání role celebrit v reklamě

I Baladová - 2013 - dspace.vsb.cz
Diplomová práce s názvem Analýza vnímání role celebrit v reklamě pojednává o pohledu
konečného spotřebitele na angažování slavných osobností v nejrůznějších reklamách …