[图书][B] Global mobile media

G Goggin - 2010 - taylorfrancis.com
Gerard Goggin has produced an incisive and penetrating overview of the world according to
mobiles. Covering sight, sound and status, plus a host of other issues, he provides a …

[图书][B] Strategien in der Medienbranche: Grundlagen und Fallbeispiele

I Sjurts - 2015 - books.google.com
Seit dem Erscheinen der vollständig überarbeiteten und erweiterten zweiten Auflage Ende
2002 hat sich-trotz der Kürze der Zeit-vor dem Hintergrund und unter dem Zwang einer …

Antecedents of brand preference for mobile telecommunications services

A Alamro, J Rowley - Journal of Product & Brand Management, 2011 - emerald.com
A questionnaire‐based survey was used to gather attitudes towards brand preference and
its antecedents in the context of mobile telecommunications service providers in Jordan. The …

Internationalization of mobile telecommunications: a systematic literature review

MC Dike, EL Rose - Review of International Business and Strategy, 2017 - emerald.com
Purpose The purpose of this paper is to map the relevant studies pertaining to
internationalization in the mobile telecommunications (telecom) sector, with the aims of …

Global and political strategies in deregulated industries: The asymmetric behaviors of former monopolies

JP Bonardi - Strategic Management Journal, 2004 - Wiley Online Library
In deregulated industries former monopolies often adopt asymmetric behaviors: these firms
impede the entry of foreign competitors in their home market, especially using defensive …

Alliances, rivalry, and firm performance in enterprise systems software markets: a social network approach

RK Chellappa, N Saraf - Information Systems Research, 2010 - pubsonline.informs.org
Enterprise systems software (ESS) is a multibillion dollar industry that produces systems
components to support a variety of business functions for a widerange of vertical industry …

Internationalisation in the telecommunications services industry: Literature review and research agenda

NM Jakopin - Telecommunications Policy, 2008 - Elsevier
A review of 356 publications addressing internationalisation aspects of the
telecommunications services industry (TSI) shows a growing body of contributions, mainly …

[PDF][PDF] Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers

S Rahman, A Haque, MIS Ahmad - African Journal of Business …, 2010 - core.ac.uk
The aim of this paper is to assess the factors that have played significant role to select
telecommunication service providers. A survey instruments were employed on Malaysian …

[PDF][PDF] An assessment of the effectiveness of competitive strategies by commercial banks: A Case of Equity Bank

G Kungu, I Desta, T Ngui - International Journal of Education and …, 2014 - Citeseer
Commercial banks in Kenya are facing stiff competition necessitating the design of
competitive strategies to guarantee their performance. These commercial banks have to …

Theorizing the strategic architecture of a broadband television industry

SM Chan-Olmsted, JW Kang - The Journal of Media Economics, 2003 - Taylor & Francis
The emerging broadband environment is pushing forward a new phase of development for
the television medium. Just as the introduction of cable television added the multichannel …