In today's competitive business environment, SMEs face challenges in strategic orientation,
resource allocation, and adapting to market changes due to their limited size and resources …

The changing trend in the circular economy has pushed most firms to be competitive in their
business activities using emerging technology. SMEs in recent times are increasingly …

Research background: Small and medium-sized enterprises (SMEs) play a fundamental role
in countries' economies. Currently, entrepreneurs are struggling not only with the uncertainty …

Social media (SM) are one of the marketing tools growing in importance with increasing
digitalisation. Companies use marketing to increase interest in their services or reach new …

Due to operating in the mining and iron sectors with fierce competition and encountering
more financial obstacles compared to larger enterprises, SMEs (small and medium-sized …

Generic or organic means content that is not paid for by outside stakeholders, created by the
brand, but can increase visibility when consumers share it with others. The purpose of this …

In today's digital era, social media has become one of the main tools in marketing strategy.
Social media has changed the way consumers seek information, make decisions, and …

This study aims to determine whether using social media such as TikTok, Instagram, and
Facebook can improve the performance of MSMEs if innovation capability is used effectively …

Ramadan is not only a spiritual time for Muslims but also a significant economic period,
especially for MSMEs. During this holy month, consumer demand increases significantly due …

This paper aims to identify the critical factors that can enhance the digital economy through
circular economic models (CE) within Indian manufacturing companies and further model …