Food marketing strategies constantly use trendy messages, novel displays, colourful floor
decals, compelling store arrangements and other environmental triggers to exploit …

Visual perception is essential to marketing practice and theory. Based on literature in
marketing and related fields, this article develops a conceptual framework comprising five …

A proposed design–ambient–social–trialability (DAST) framework for retail atmospherics
broadens conceptualizations to encompass not only the in-store experience but also out-of …

Retail atmospherics is becoming an increasingly important strategic tool for stores and
restaurants. Ambient music and background noise are especially important atmospheric …

Managers are using ambient scent as an important strategic element in various service
settings, with food-related scents being especially common. This research examines the …

Studying branding strategies of family firms gives rise to a striking observation: an increasing
number of family firms nowadays communicate the “family” nature of their organizations. We …

Retail atmospherics is emerging as a major competitive tool, and it is especially notable in
the restaurant industry, where lighting is used to create the overall ambience and influence …

This paper reviews the current evidence about behavioural insights in the field of (un)
healthy food choice that can support the development of behavioural public-policy tools. It …

Background Overconsumption of food, alcohol, and tobacco products increases the risk of
non‐communicable diseases. Interventions to change characteristics of physical micro …

Sensory elements are an important aspect of both offline and online retail stores and can
non-consciously influence consumer judgments and purchase behavior. In offline settings …