Current literature on non-idealized models seems to offer mixed evidence on whether such
models generate a positive body image and increase advertising effectiveness. To closely …

This research investigated a crucial topic in apparel m-commerce: product presentation and
the extent to which it should exhibit human visuals corresponding to consumers' …

Should brands continue to espouse the traditional thin female models in advertisements or
follow the trend towards using larger-sized models? Although the effects of model body size …

The extant literature suggests that idealized imagery of female models in advertising has
negative impacts on the body satisfaction of those exposed. Women can feel pressure to live …

Current literature is inconsistent about the effects of idealized (ie, thin) vs. non-idealized (ie,
average or plus-size) models on young women's well-being. This inconsistency may be …

This study investigates how presumed influence on others affects women's evaluations of
advertising featuring gender stereotypes. Previous research has largely overlooked the …

With global geopolitical changes, marketers have increasingly employed advertisements
featuring ethnic and religious minority endorsers. Researchers have examined the effects of …

This study examines the effects of a lingerie model's femininity (submissive vs. assertive),
race (East Asian vs. Caucasian), and presence/absence (model-presence vs. product-only) …

Recent research suggests men are increasingly concerned with their body size, which has
led to a corresponding increase in marketing efforts for weight loss products geared toward …

Recent research suggests that women react to idealized female models in advertising as
they would react to real-life sexual rivals. Across four studies, we investigate the negative …