Elderly consumers in marketing research: A systematic literature review and directions for future research
H Berg, KT Liljedal - International Journal of Consumer Studies, 2022 - Wiley Online Library
This paper reports a theme‐based structured systematic literature review of the growing
body of marketing research about elderly consumers. By synthesizing, explicating, and …
body of marketing research about elderly consumers. By synthesizing, explicating, and …
Continuance intention of baby boomer and X generation as new users of digital payment during COVID-19 pandemic using UTAUT2
The emergence of social distancing and stay at home regulations during the COVID-19
pandemic directly affects people's lifestyle, including baby boomers and X generation. Many …
pandemic directly affects people's lifestyle, including baby boomers and X generation. Many …
The influence of a lockdown on consumption: An exploratory study on generation Z's consumers
The health crisis due to the recent pandemic influenced our lives and, consequently, our
consumption. Despite prior investigations on exogenous crises and their effects on …
consumption. Despite prior investigations on exogenous crises and their effects on …
Barriers to bank customers' intention to fully adopt digital payment methods
Barriers to bank customers’ intention to fully adopt digital payment methods | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
Active ageing of elderly consumers: insights and opportunities for future business strategies
Recent studies have focused on the emerging scenario of 'active ageing'as a series of
positive actions aimed at fostering elderly adaptability by supporting emotionally close …
positive actions aimed at fostering elderly adaptability by supporting emotionally close …
A scoping review of the impact of ageing on individual consumers' insurance purchase intentions
Recently, the phenomenon of population ageing and its impact on the insurance industry
has garnered increasing global attention. However, a notable gap in scholarly research …
has garnered increasing global attention. However, a notable gap in scholarly research …
Refreshment students' perceived usefulness and attitudes towards using technology: a moderated mediation model
This study aims to understand the attitudes of Refreshment students who are active learners
towards the use of technology. A model was developed by utilising four important factors …
towards the use of technology. A model was developed by utilising four important factors …
Revisiting expectation confirmation model to measure the effectiveness of multichannel bank services for elderly consumers
Purpose This study aims to understand the expectations of elderly bank customers with
mobile banking services and to measure its impact on their long-term satisfaction and …
mobile banking services and to measure its impact on their long-term satisfaction and …
Gender Differences in Financial Literacy Between and Within Generations
ACG Potrich, TK Matheis… - Journal of Financial …, 2024 - connect.springerpub.com
The study seeks to identify differences in financial literacy between genders, between
generations, and between genders within the same generation. For this purpose, 2,888 …
generations, and between genders within the same generation. For this purpose, 2,888 …
Navigating the complexities of financial services marketing through a bibliometric analysis of the Journal of Financial Services Marketing (2009–2022)
This study presents a comprehensive analysis of the 56 issues of the Journal of Financial
Services Marketing (JFSM) published between 2009 and 2022, using bibliographic meta …
Services Marketing (JFSM) published between 2009 and 2022, using bibliographic meta …