Gamification is the concept of leveraging the psychological predisposition to engage in
gaming, using mechanisms that game designers have applied in making video games, as a …

Nowadays, companies know that keeping customers engaged is essential to increase their
loyalty. The main goal of this study is to understand the impact of gamification and reputation …

This study develops and tests an integrated model of the social impact and customer value
theories to understand how gamification of mobile money payment could generate customer …

Digitalisation nowadays impacts business environments significantly. Therefore, if higher
education wants to educate students properly for a successful career path, the business and …

This study reviews prevailing trends in “for-profit” business-related gamification. It examines
the current literature, focusing on gamification elements, industries and variables that is of …

Gamification has attracted the attention of researchers from different areas such as
marketing, health, sports, and education. Gamification integrates elements of game design …

This study aims to contribute to more sustainable mobility solutions by proposing robust and
actionable methods to assess the resilience of a multimodal transport system. Resilience is …

Gamification services are hailed as effective tools for influencing users' behaviours,
increasing engagement, motivation, and enhancing learning. In the field of behaviour …

Fun is often considered as an essential element of learning, especially among researchers
in gamification and child-computer interaction. Accordingly, enjoyment of a (non-formal) …

Purpose The major objective of the study is to investigate the effect of selected customer
retention strategies (fair pricing, online marketing and frequent communication) on …