During the COVID-19 outbreak, educational institutions were closed, and students
worldwide were confined to their homes. In an educational environment, students depend …

The internet has changed marketing education and disrupted the traditional approach to
teaching marketing. Digital marketing as a field of study is a dynamic discipline that requires …

The introductory technical communication class serves many purposes, but perhaps an
understudied purpose is the class's role in university retention and persistence. In this study …

Perkembangan teknologi dalam kurun waktu lima tahun terakhir sangatlah cepat dan
dinamis. Hal ini berpengaruh pula pada penggunaan teknologi yang digunakan manusia …

While MOOC platforms allow universities to implement various strategies such as brand
promotion and student recruitment, the alarmingly low retention rate suggests a need to …

Social media is used in many settings, including the college classroom. This study examined
social media use to promote social change in an undergraduate leadership course. A …

This research contains a discussion of the factors that influence the intention to purchase
halal products. It is hoped that the results of this research will help entrepreneurs who …

This study aims to determine the effects of Instagram usage on the self-esteem of
International Islamic University Malaysia (IIUM) students. The specific objectives of this study …

Social media has become ubiquitous to modern life. Consequently, embedding digital
professionalism into undergraduate health profession courses is now imperative and …

This chapter reviews the current state of social media research in public relations through an
analysis of peer-reviewed public relations research papers focusing on social media. It …