This paper provides a systematic review of the current state of luxury research by mapping
the research landscape to identify key research clusters, publications, and journals that have …

Prior studies on the in‐store experience focus on the impact of store atmosphere. Sensory
marketing and brand experience, on the other hand, have been found to be significant in …

Consumers no longer consider luxury as an absolute goal. Even though previous studies
have primarily linked luxury with consumers' extrinsic motivation, intrinsic motivational …

Purpose–The purpose of this paper is to investigate Generation Y consumers' luxury fashion
consumption. Generation Y is becoming a very important segment for the luxury market in …

Generation Z known as the Digital natives operates in a diverse manner set of consumers as
they have a distinctive taste, choice, opinion, preference, attitude and behavior which make …

Social media influencers play a significant role in marketing by introducing products to their
followers. We investigate how Instagram influencers impact consumer parasocial interaction …

This study theorizes and tests the effects of consumers' personality and social traits on
preferences for brand prominence, and it explores the mediating effects of gender and …

Purpose This paper aims to investigate the mediating effect of brand love on purchase
intention and word-of-mouth through mystery, sensuality and intimacy as brand image …

There is considerable ambivalence in how different societies and cultures relate to the
consumption of luxury goods. Thinly focused in the literature are Islamic societies (with …

Purpose Even though the Indian luxury market is predicted to grow as much as the Chinese
one over the coming years, limited research has been conducted on luxury consumer …