Forecasting has always been at the forefront of decision making and planning. The
uncertainty that surrounds the future is both exciting and challenging, with individuals and …

Diffusion processes of new products and services have become increasingly complex and
multifaceted in recent years. Consumers today are exposed to a wide range of influences …

Uses and gratifications (U&G) is a media use paradigm from mass communications research
that guides the assessment of consumer motivations for media usage and access. It has …

The wealth of research into modelling and forecasting the diffusion of innovations is
impressive and confirms its continuing importance as a research topic. The main models of …

Although there is significant evidence that customer satisfaction is an important driver of firm
profitability, extant literature has largely neglected two intermediate outcomes of customer …

The paper that I authored and that was published in Management Science in 1969 (Bass
1969) has become widely known as the “Bass Model”(see Morrison and Raju 2004). The …

The carbon neutrality target proposes challenges for China's intermittent renewable power,
which has experienced rapid growth in recent years. This study quantitatively analyzes the …

The diffusion dynamics of traditional and clean energy systems, in the energy mix, are
studied in a competition modeling, where their interacting life cycles are jointly described …

Platform-based payment services such as mobile wallets (Mwallet) provide a unique value
proposition to both customers and firms over other digital payment methods. Interestingly …

We critically examine alternate models of the diffusion of new products and the turning
points of the diffusion curve. On each of these topics, we focus on the drivers, specifications …