Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing
analyzes the web traffic for online promotion that includes search engine optimization and …

Abstract The coronavirus disease 2019 (COVID-19) pandemic has initiated an important
remote work transformation, opening a debate on its effects on the labor market, workplace …

In the goods industry, the product is considered the primary brand with various attributes.
However, in the case of the services industry, the company itself is a primary brand. This …

Digital stores are spreading their tentacles slowly in Vietnam, the most upcoming economy
of the ASEAN region, so it is a relevant and contemporary study to know the perceptual …

This chapter attempts to highlight various types of content management system and targets
giving the fundamental original concepts to SEM and SEO. The learning outcome will be …

Transformation due to technology has been expended mostly during the pandemic
encounter that is COVID-19. Workforce management becomes one of the principal functions …

In this chapter, the accentuation is given on the way that websites are the main impetus for
any online content and notice. Here, the author tries to give insight regarding different sites …

Leaders look for new transformational initiatives during various stages of the ongoing
pandemics. They need to figure out a competitive workforce during the pandemic to be more …

The process of digitizing business models during COVID-19 may leverage technologies to
give a new lease of life to self-depleting activities of enterprises. Overhaul new activities …

Digital Entrepreneurial transformation (DET) is the new call of the hour. To stay sustainable
and profitable concurrently at the same time, enterprises have to consider their best …