Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Over time, scholars have argued that consumer-based brand equity (CBBE) models are less
suitable for service-dominant brands, mainly because the role of customer experience with …
suitable for service-dominant brands, mainly because the role of customer experience with …
The impact of subjective norms, eWOM and perceived brand credibility on brand equity: application to the higher education sector
Purpose The growing competitive environment in which higher education institutes are
immersed has caused them to strengthen their competitive position of a brand and its equity …
immersed has caused them to strengthen their competitive position of a brand and its equity …
Understanding the perceived satisfaction and revisiting intentions of lodgers in a restricted service scenario: evidence from the hotel industry in quarantine
The strict contactless management measures that have been implemented to control the
spread of the COVID-19 pandemic have severely limited the ability of hotel staff to provide …
spread of the COVID-19 pandemic have severely limited the ability of hotel staff to provide …
Successful implementation of value-based selling: a value co-creation and dynamic capabilities perspective
Purpose This study aims to investigate the new connotations, key antecedents, outcomes
and contingency factors of value-based selling (VBS) in the context of business to business …
and contingency factors of value-based selling (VBS) in the context of business to business …
Implication of 'camera eats first'construct: unraveling the potentials of digital images in social media on information sharing
In the wake of the ongoing digital revolution, images have emerged as a platform for
conveying multifacet information about a product or service in the increasingly competitive …
conveying multifacet information about a product or service in the increasingly competitive …
Effects of member similarity on group norm conformity, group identity and social participation in the context of social networking sites
E Wang, YT Liao - Internet Research, 2024 - emerald.com
Purpose Facilitating members' continual participation in a community is crucial for ensuring
the community's long-term survival. However, knowledge regarding whether member …
the community's long-term survival. However, knowledge regarding whether member …
Positioning and web traffic of Colombian banking establishments
JS Rojas Rincón, AR Riveros Tarazona… - Journal of Theoretical …, 2022 - mdpi.com
The use of digital technologies has become one factor that significantly impacts business
results in the financial industry. This study seeks to characterize the positioning and web …
results in the financial industry. This study seeks to characterize the positioning and web …
Effect of place attachment on consumers' place preference and repatronage intention toward coffee shops
STE Wang, HC Lin, YT Lee - British Food Journal, 2024 - emerald.com
Purpose Because of the slow market growth of and intense competition among coffee shops,
increasing brand preference and patronage intention is crucial in the coffee shop industry …
increasing brand preference and patronage intention is crucial in the coffee shop industry …
Zooming-in value-in-use through basic individual values
P Stampacchia, M Tregua… - Journal of Customer …, 2020 - ingentaconnect.com
To overcome the vagueness that Service-Dominant Logic (SDL) scholars have found in
conceptualisations of value-in-use due to the existence of different denominations and …
conceptualisations of value-in-use due to the existence of different denominations and …
[PDF][PDF] Services Marketing
J Wirtz, C Lovelock - People, Technology, 2022 - academia.edu
Names: Lovelock, Christopher H., author.| Wirtz, Jochen, author. Title: Services marketing:
people, technology, strategy/Jochen Wirtz, Christopher Lovelock. Description: Ninth edition …
people, technology, strategy/Jochen Wirtz, Christopher Lovelock. Description: Ninth edition …