Tools for analyzing social media text data to gain marketing insight have recently emerged.
While a wealth of research has focused on automated human personality assessment, little …

Advertising researchers and practitioners are increasingly using social media analytics
(SMA), but focused overviews that explain how to use various SMA techniques are scarce …

This paper presents the first systematic investigation into the search engine optimization
practices of major contract cheating websites in the United States. From a business …

Purpose The purpose of this study was to investigate the participants' attitudes toward the
ethical issues caused by collecting social media data (SMD) for research, as well as the …

The attractiveness of online games, social media, and mobile apps is frequently considered
a challenge for online learners. Procrastinatory behaviour is often associated with a relative …

In contrast to views that treat positions and standpoints as defining the scope of
argumentation, our normative pragmatic approach sees positions and standpoints as …

Computational social science, as an emerging interdisciplinary discipline, is a field ushered
in by long‐term development of traditional social science. It is committed to supplying data …

Business schools in India use Twitter as one of the marketing communication channels for
establishing distinctive brand images among the social media users. Quantifying the internet …

Although the social media websites decreased the firms' control over their brand
personalities, there is little research on the incongruence between communicated and …

This project investigates the tradeoffs and decision conflicts associated with pursuing
connected autonomy in a later-life context. Based on the analysis of two thousand social …